vFairs is a leading all-in-one event tech platform that helps organizations host engaging virtual events. Our platform empowers businesses to create immersive online experiences, fostering meaningful connections and driving success.
ABOUT THE ROLE
We are looking for a prolific and talented content creator to write and produce various types of content to expand our company’s digital footprint, drive awareness and, in turn, generate qualified leads. This role requires a high level of creativity, great communication skills, attention to detail, and project management skills.
RESPONSIBILITIES
- Research the product domain thoroughly and drive the ideation process to come up with creative content ideas ranging from industry best practices, thought leadership pieces, list-based breakdowns and how-to articles.
- Blog on an ongoing basis to attract site visitors, nurture leads and keep existing customers engaged.
- Work with Product Marketing to develop compelling copy for the product website, email marketing and social media posts.
- Write amazing copy across all kinds of content types including webpages, blog posts, guest blogs, email newsletters, Q&A, press releases, flyers, and brochures. The ideal candidate should have an intense passion for writing high-impact copy on any canvas imaginable.
- Promote produced content on social media
- Collaborate with designers, product marketers, sales professionals, and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
- Work with Sales to develop copy for sales pitch decks, event presentations and product manuals.
REQUIREMENTS
- BA/BS degree or equivalent working experience.
- 2-3 years of experience producing content for the web, preferably for marketing products.
- A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.
- Exposure to social media account management.
- Bonus skills: Proficiency with tools like WordPress, Canva, Asana, Ahrefs, Hubspot and GA4.
